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The strategy behind bitcoin's disruptive order book shift

The Relentless Bid | Strategy's Impact on Bitcoin Order Book

By

Raj Patel

Jan 22, 2026, 07:24 PM

Edited By

Liam Murphy

2 minutes reading time

Graphic showing a large Bitcoin buy order affecting the market order book, with upward trend arrows and Bitcoin symbols

A growing movement in the crypto community is shaking up the Bitcoin market, particularly around an entity known as Strategy. With 709,715 BTC (approximately $63B) under its control, this powerful player is impacting trading dynamics and market liquidity significantly.

The Forces at Play

Strategy isnโ€™t just operating as a trader; itโ€™s largely viewed as a game-changer. Their average purchase price of $75,979 reflects a strategic approach that many in the industry are watching closely. At around $9 billion in unrealized profits, Strategyโ€™s influence is palpable, stirring debates on future market trends.

Powerful Moves Ahead

  • Unrealized PnL: At +16%, this signals substantial influence.

  • Next Moves: Another buy expected tomorrow suggests ongoing pressure on Bitcoin prices.

"He's holding his own bags," noted one commenter, hinting at different perspectives within the community.

Community sentiment ranges from hopeful to skeptical. Some users believe that unless structural shifts in Bitcoinโ€™s perception occur, current purchases may not significantly alter market value. Others are more bullish, considering vast quantities of BTC hoarded by Strategy as a potential spark for a market uptick.

Community Reactions

The conversation around Strategy has heated up:

  • On one side: "Itโ€™s undoubtedly one of the biggest games right now" emphasizing a potential clash with legacy financial systems.

  • On the other side: A skeptical view, questioning the sustainability of Bitcoin as a prominent asset class, calls for a more pronounced liquidity crunch before any real change is seen.

Key Takeaways

  • ๐ŸŒŸ Strategy holds 709,715 BTC, creating significant market liquidity concerns.

  • ๐Ÿ”ฅ Average entry price is set at $75,979.

  • ๐Ÿš€ Expected buy signals emerging again, hinting at ongoing activity.

User responses tap into a spectrum of ideas:

  • "Time will tell" expresses uncertainty about Bitcoin's long-term viability.

  • A notable sentiment suggests a desire for greater structural shifts in market perceptions.

  • A light-hearted yet sarcastic remark from the crowd, "Hahaha, holy cope," reflects mixed emotions around Strategyโ€™s approach.

As to whether Strategyโ€™s effort will redefine Bitcoin trading, the community seems divided. Only time will reveal whether this player can indeed turbocharge Bitcoin's standing amidst legacy institutions.

For more details on the ongoing impact of large holders in the crypto market, visit CoinDesk or CryptoSlate.

Keep tuned for what unfolds in the next few trading sessions.

Paths on the Horizon

Thereโ€™s a strong chance that Strategy's heavy positioning could trigger short-term price changes in Bitcoin, with estimates ranging from a 5% to 10% increase in the coming weeks. This influencer's next buy is likely to create upward pressure, attracting more investors who may fear missing out. However, experts warn that without significant shifts in market perception, particularly among traditional financial institutions, the long-term viability could still hang in the balance. Whether the cryptocurrency can withstand the turbulence created by such concentrated holdings will remain a key focus as traders evaluate their strategies.

A Lesson from the Past

In the late 1990s, the rise of tech companies like Amazon and eBay transformed retail landscapes much like Bitcoinโ€™s journey today. Back then, skeptics dubbed the internet trade temporarily unsustainable, while early adopters flourished despite market fluctuations. Just as these tech giants centralized consumer engagement, Strategiesโ€™ significant Bitcoin stash could redefine how individuals perceive value in the crypto realm, creating a potential shift in financial habits that mirrors those early internet daysโ€”connecting dots that many may overlook.