Home
/
Crypto assets
/
Stablecoins
/

Visa, mastercard, and coinbase backing new stablecoin opportunities

A surge in stablecoin interest is pushing major players like Visa, Mastercard, and Coinbase into the spotlight. With more than 140 partners backing Open USD, there's growing speculation on which decentralized finance (DeFi) protocols will capitalize as new regulations loom.

By

Chen Wei

Jul 2, 2026, 09:18 AM

Edited By

Nina Russo

Updated

Jul 3, 2026, 03:46 PM

Brief read

Illustration showing symbols of Visa, Mastercard, and Coinbase supporting stablecoins, with a graph indicating market growth in decentralized finance, featuring the Pendle logo

Opportunity Awaits in Stablecoins

The entry of giants into the stablecoin market has ignited discussions about the future of decentralized finance. While issuers gain headlines, people argue that real usage will shift to platforms enabling users to manage their stablecoin balances effectively.

"The real usage moves to apps that help people actually do something with those balances" - Forum user.

The DeFi Advantage

People are starting to lean toward DeFi protocols as the true beneficiaries of stablecoin growth. Notable comments reveal consensus on the potential for applications that not only provide liquidity but also facilitate sending, exchanging, and managing assets.

A new player in this narrative is CoinRabbit, which allows seamless integration of wallet, exchange, and spending functions under one roof. As one user put it, "CoinRabbit keeps the active flow connected."

The DeFi Dynamics

Mixed sentiments have emerged: while many believe issuers will initially benefit, others point to lending protocols and decentralized exchanges (DEXes) capturing most of the user engagement. One user noted, "The DEXes and lending protocols will still capture most DeFi upside honestly."

Emerging Insights

  • โœฆ 140 partners now join Open USD, signaling strong institutional belief.

  • โšก "Once balances are live, yield infrastructure captures actual user behavior" - Commenter reflection.

  • ๐Ÿฆ Pendle is considered a leading contender for yield locking and collateral routing.

As the stablecoin landscape evolves, will DeFi protocols truly lead the charge? Emerging sentiments hint at a transformative period where traditional issuers might soon struggle to maintain relevance in a market dominated by innovation and engaging platforms.

Historical Precedents Looms

Curiously, echoes of the early internet era can be seen. Just as innovators then created compelling user experiences, today's DeFi platforms are set to capture the market's focus through enhanced functionality. The path forward appears filled with promise, but how this will unfold remains to be seen.