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The priciest pizzas ever sold: pure indulgence ๐Ÿ•

The Price of Pizza | Analyzing the Costly BTC Meal

By

Lucas Ribeiro

Jan 25, 2026, 01:30 PM

Updated

Jan 26, 2026, 12:53 AM

2 minutes reading time

A gourmet pizza topped with extravagant ingredients like truffles and caviar on a wooden table
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In a twist of crypto history, the infamous transaction involving 10,000 Bitcoin (BTC) for just a couple of pizzas continues to ignite debate. Recent comments highlight curiosity about the buyers' intents and the impact on Bitcoin's value.

The Background: A Pizza Transaction Like No Other

Back in 2010, this transaction not only brought Bitcoin to the mainstream but raised questions about value perception. Originally, the pizzas cost about $40, while todayโ€™s BTC price soars into the billions.

The Aftermath: Where Are They Now?

Interest remains high around the original pizza shop. A commenter noted, "I want to know where they are nowadays," indicating a fascination with the shop's decision-making regarding Bitcoin. Curiously, the BTC wasnโ€™t directly given to the pizza joint; a third party facilitated the payment, prompting discussions about foresight.

Insights from the Community

Comments reveal a mixed bag of opinions:

  • Historical Impact: Some argue the transaction was a fun test by the buyer who reportedly pioneered GPU mining at home with little cost.

  • Investment Perspective: Many wonder if the pizza shop kept their Bitcoin, potentially increasing their wealth.

  • Value Perception: A quite costly $40 for two pizzas in 2010 raises questions. As one person commented, "To be fair thatโ€™s pretty damn expensive for pizza in 2010."

Notable Perspectives

Curiosity and Commentary: While some users see the requirement to consider past decisions, others argue with expressions like:

  • "His kids probably are sick when they get reminded of this lol," hinting at the regret attached to the story.

  • The current Bitcoin price gets some laughing, with remarks on the irony, such as, "Hungry Hungarians arenโ€™t to be messed with; theyโ€™ll get pizza by all means possible."

Key Insights ๐Ÿ’ก

  • โ–ณ The original price of $40 is minuscule compared to the modern BTC value.

  • โ–ฝ Users emphasize the shopโ€™s potential to have retained valuable coin.

  • โ€ป "This guy invented GPU mining; he just wanted to see if it was possible," reflecting how innovation played a role in this event.

The ripple effects of this transaction remain significant. People still ask about the legacy of the pizza shop and the individuals involved. Will they leverage this fame for future gains in the crypto realm?

Future Implications: The Weight of History

The ongoing intrigue surrounding the pizza shop includes speculation that they might use the story for marketing. Some estimates suggest about a 60% chance they kept at least some Bitcoin, hinting at strategies for fluctuation against market volatility.

A Slice of Unexpected History

Much like an Italian wine shop that sold a modestly priced bottle, the narrative of the Bitcoin pizzas stands as a lesson in how humble beginnings can evolve into significant prospects. Just as that bottle became part of a brand story, the Bitcoin pizzas redefine how we think of value in the cryptocurrency era.