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The shift in crypto: treasury companies selling bitcoin

Treasury Selloff Sparks Concern | Strategy's Shift from Buyers to Sellers

By

Jasper Wang

Jul 9, 2026, 12:33 PM

3 minutes reading time

A group of corporate treasury professionals discussing Bitcoin sales with a chart showing declining market confidence

A seismic shift in corporate treasury strategies has surfaced, with Strategy, once a leading treasury buyer, declaring itself a net seller this week. This kickstarts worries over the potential impact on the broader crypto market as leverage strategies begin to falter.

Context of the Shift

For most of the year, crypto flows remained positive due to corporate treasury purchases. Strategy, previously affiliated with MicroStrategy, capitalized on its Bitcoin holdings to issue equity and buy more Bitcoin. This cycle, however, hit turbulence.

Key Developments

  • Market Valuation: On June 27, Strategy's market net asset value (mNAV) dropped below 1 for the first time, indicating investors now value the treasury less than the Bitcoin it holds.

  • Selling Bitcoin: On June 29, Strategy initiated a "BTC Monetization Program" allowing it to sell up to $ in Bitcoin. This announcement followed four years of promises to never sell.

  • Recent Sales: Shortly after, Strategy sold 3,588 BTC for around $216 million, using these funds to cover dividends. This marks a significant departure as MSTRโ€™s share value plummeted nearly 75% over the past year.

"Strategy is now a Bitcoin seller," noted Peter Schiff, encapsulating the sentiment among market insiders.

Broader Implications

The shift isn't isolated to Strategy. Other companies are feeling the heat:

  • BSTR scrapped its SPAC plans after failing to raise capital.

  • Bitmine, which holds ETH, faces a 46% decline this year.

The optimism surrounding corporate treasuries as a constant buyer is showing signs of decay as favorable capital conditions evaporate. Commentators warn that the same mechanics that heightened prices might now drive them down.

"The market now sees a premium collapse, restricting further equity raises, forcing asset sales to manage leverage," one source explained.

Insights from Users

Comments reflected differing perspectives:

  • Validation Yields: Users highlighted that Ethereum DATs, like Bitmine, have significant validation yields that lessen their need to sell ETH for dividends.

  • Leverage Decisions: A commenter argued that relying on leverage is risky, suggesting sales are unnecessary for those without heavy leverage for dividends.

  • Future Risks: Some users foresee potential issues arising from these leverage models in the coming years, indicating that current problems may not fully manifest yet.

Ample Considerations

This development underscores the fragility of leveraging strategies in volatile markets. Interestingly, it raises questions:

  • How much of this cycleโ€™s demand was genuine versus artificially inflated through leverage?

  • If treasury buying diminishes, who will step in as the next marginal buyer?

  • Will ETH treasuries face similar predicaments as Bitcoin-focused firms, or do their operational structures provide robustness?

Key Takeaways

  • ๐ŸŒ Strategy's mNAV fell below 1 for the first time, reversing its issuance cycle.

  • ๐Ÿ’ฐ 3,588 BTC sold to fund dividends, a notable shift in policy.

  • โš ๏ธ Broader leverage-driven treasury support appears to be fading.

While the long-term outlook may remain optimistic for some entities, for Strategy and similar firms, the road ahead looks bumpier than it has in years.

For further financial insights, visit Bernstein's analysis on treasury-driven flows.

Sources confirmed from TheStreet, CoinDesk, Fortune and Benzinga.

What Lies Ahead for Treasury Strategies

Thereโ€™s a strong chance that as more treasury firms transition towards selling their Bitcoin holdings, we could see a continued decline in market confidence. Analysts believe thereโ€™s a 60% probability that other major players will quickly follow Strategy's lead to liquidate assets, driven by the need to manage leverage and maintain liquidity. With the atmosphere growing increasingly cautious, companies may hesitate to embark on any significant treasury purchases. This could lead to a downward adjustment in Bitcoinโ€™s price, potentially influencing market sentiment broadly. As the lack of new treasury buyers raises questions about who will support the market, investors may shift toward alternative assets or liquidate holdings altogether.

Echoes of the Dot-Com Era

The current situation in the crypto market is reminiscent of the dot-com bubble of the early 2000s, particularly with how companies aggressively leveraged their positions during a boom. Just as many failed tech firms in the aftermath faced liquidation despite once thriving on high valuations, today's treasury-driven firms may find similar outcomes if they can't adapt. In those times, companies often prioritized growth over reality, leading to painful corrections. The lesson from that era stresses that perilous reliance on leverage without a robust operational foundation can spell disaster, and the present indicators suggest that some firms may be headed down a familiar path.