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Coinbase's new stablecoin open usd takes aim at usdc deal

Coinbase's Bold Move | New Stablecoin Challenges USDC Deal

By

James O'Connor

Jul 2, 2026, 12:33 AM

Edited By

Ella Chen

Updated

Jul 3, 2026, 12:54 PM

2 minutes reading time

Open USD logo with Coinbase branding, symbolizing the new stablecoin competing with USDC, with a graph showing Circle's valuation drop in the background.

A growing coalition of companies, including Coinbase, announced the launch of a new stablecoin called Open USD, raising eyebrows in the crypto world. This move caused a significant 17% drop in the value of Circle's USDC, complicating future partnerships and financial dynamics within the industry.

Background and Context

In collaboration with over 140 firms, Coinbase aims to shift the focus of stablecoin utility. With this launch, the potential to steer revenue streams away from current players like USDC intensifies. Open USD emphasizes profit-sharing with its participating firms rather than a centralized income model, suggesting a shift in how stablecoins are deployed across the market.

Under the existing deal, Coinbase earns 100% of reserve income from USDC on its platform, splitting off-platform earnings 50-50 with Circle. This agreement yielded about $908 million in 2024, slated for renewal this coming August.

Open USD vs. USDC: The Stakes

Analysts remain divided on whether Open USD can quickly rival USDC. One perspective suggests that the future of stablecoins isn't about having a single winner. Instead, it's about creating a consortium-driven market with multiple players across wallets, exchanges, and merchant flows.

"I think there was no real choice for Coinbase," reflected one commentator, echoing sentiments about the necessity of the change.

As it stands, some industry figures, like Paolo Ardoino, CEO of Tether, acknowledged the competition, stating, "Welcome, OUSD. Player 2 has entered the game."

Shifting Sentiments and Reactions

Community reaction is mixed. Some express skepticism about Open USD's ability to dethrone USDC, citing its entrenched position. Others see the launch as imperative for evolution in the stablecoin space. As one participant noted, "if they donโ€™t participate, they will be left behind potentially."

Investors holding USDC have voiced concerns about their financial security after the recent shift. The undertones of anxiety are palpable as they question the new dynamics.

An Evolving Landscape

With institutional giants like BlackRock backing Open USD, competition is growing fiercer. The dominance previously held by USDC and Tether is being challenged as alliances form in the crypto space. Understanding how this will reshape the market is essential in the coming year.

Key Insights

  • ๐Ÿ”ด USDC dropped 17% following the Open USD announcement.

  • ๐ŸŒ BlackRockโ€™s involvement poses serious challenges for Circle's USDC.

  • โšก Open USD focuses on profit-sharing, potentially disrupting traditional revenue models in the sector.

As Coinbase's new alliance shakes things up, will Open USD emerge as a game-changer in the stablecoin sphere? Only time will tell.